New Mexico Chapter of AWC - Board Members 2010-2011

Lucy Rosen , President
SmartMarketing Communications, Inc.
lucyrosen@aol.com
(505) 293-3553

Lucy Rosen is president of The Business Development Group, Inc., DBA Lucy Rosen Inc. a leading marketing, public relations and business development firm based in New York and New Mexico. A visionary in creating and expanding business opportunities for her clients through her expertise in building strategic alliances, she is also the founder and president of Women on the Fast Track, a unique international networking organization for businesswomen.

Deana Fry , President Elect & Membership Recruiting
Real Pest Solutions, LLC
realpestsolutions@hotmail.com
710-1067

Deana Frye started Real Pest Solutions in April of '09. Deana moved to Arizona to study business and marketing at the University of Arizona in Tucson. Growing up in Rochester, NY, she hadn't experienced the fascinating diversity, size, and presence of bugs in the Southwest, so she started working for small pest control companies to become more acquainted. Her interest only grew with her experience as she worked for bigger and bigger pest control businesses and traveling throughout Arizona, New Mexico, and Texas for her employers. After 8 years in the industry she took the leap and started her own pest control business. Deana is a dog enthusiast and has a degree in AnimalÊBehavior, so starting a pet-safe pest control company was only 'natural'. She donates much of her spare time to Dog Rescues, training difficult dogs to be family pets.

Jeanine R. Steffy , JD, CPA - Treasurer
Swaim & Finlayson, P.C.
jeanine@taxgypsies.com
237-0064

Jeanine R. Steffy is an attorney who practices primarily in the areas of estate planning, business planning, taxation and probate. A Santa Fe native, she received her Masters in Accounting, as well as her J.D, from the University of New Mexico. Jeanine is a Certified Public Accountant, as well as an adjunct accounting professor at the UNM Anderson School of Management. She is a member of the Taxation Section of the New Mexico State Bar, the New Mexico Society of CPAs, the Taxation Section of the American Bar Association, the Association for Women in Communications and the American Association of Attorney-CPAs.

Karen Panciera , Secretary
Dream Catcher Coaching and Consulting
kjp@nmia.com
898-1349

Denise Baker, Immediate Past President
DRB Electric
denise@drbelectric.com
877-8500 ext 102 / Assistant Debbie: 877-8500 ext 100

A native New Mexican and South Valley resident, Denise Baker strives to make Albuquerque the best place for her family. Dividing her time between caring for her 3 daughters, managing a multi-million dollar company and her active community participation, Denise is the epitome of a successful entrepreneur. She has extensive fiscal management background and a B.S in accounting and business from Arizona State and has been managing the finances of D.R.B. since 1991. 

Denise is currently a Board of Director and Chair of Albuquerque Economic Development’s Ambassador Association, and was appointed to  the Diversity Committee for both the national and regional boards of ABC (Associated Builders and Contractors) in 2007 and is a current NM ABC Board member, 2009 NAIOP Board Member chairing the Public Relations Committee. Denise is a strong part of the growing film industry here in New Mexico and a 2009 Board Member elected as Secretary of New Mexico Women in Film (NMWIF). Denise has accrued numerous accolades for her business and her commitment to the community; in 2006 D.R.B. won the New Mexico Ethics in Business Award, in 2007 was honored by the New Mexico Business Weekly as one of three of the state’s “Best Places to Work”, in 2008 was named “Top Performing CFO Number 1 Small Private Company”, 2008 Denise Baker was recognized by AFP New Mexico Chapter with a Spirit of Philanthropy Award, 2009 Denise Baker Chaired the American Heart Assoc. Go Red for Women project and 2009 DRB Electric, Inc. was named by New Mexico Business Weekly as a “Corporate Hero”.

Peter E. Rinn, J.D., Membership Retention
The Breakthrough Solutions Group, LLC
505-379-0100

Peter is a principal consultant with the Breakthrough Solutions Group, LLC., a consulting firm dedicated to helping take nonprofits to the next level - sustainable, outstanding performance.

Peter is committed to helping nonprofits build great and sustainable organizations.  He has over 25 years experience in successfully starting-up, building, rejuvenating and leading programs and organizations in both the public and nonprofit sectors. 

Lisa Rodriguez , Facilities Chair
Liberty Mutual Insurance Group
lisa.rodriguez@libertymutual.com
505-239-6464

Lisa Rodriguez is an insurance agent with Liberty Mutual protecting the auto's, home's and lives of her customers. She has been in the insurance industry for over 10 years and enjoys making sure she protects the her clients to the best of her ability. 

In addition to being a member of the board of AWC, she is a member of Women in Communication, as well as the Greater Albuquerque Association of Realtors.

Florence Petrofes, Newsletter Publisher Chair
fpetrofes@yahoo.com

Florence "Flo" Petrofes moved to Albuquerque last year after being in El Paso, TX, for 35 years where she taught at thew University of Texas at El Paso in the English Department and in Language and Linguistics. Her backgroud also includes positions in banking, personnel, and training. She is mostly retired but does still teaach or tutor on a freelance basis.